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The 2011 Beauty Forecast
 

More injectable fillers
Injections are the most popular anti-aging treatments, and in the next few years we can expect to see new dermal fillers hitting the market. In addition, talented doctors have been finding off-label ways to use fillers to turn back the hands of time. The current trend is to use fillers in the jaw line area and in front of the ear to help pull back the skin and improve sagging. Cheeks can also be injected to restore the youthful curve of the face. My advice: When you see someone who looks unnaturally “over-filled,” ask them who their doctor is—and don’t go to them.  An artistic doctor can do these procedures without making you look fake or “done.” 


Even more Botox
Last year saw the FDA approval of two new Botox-like options, Dysport and Xeomin. Keep in mind that Botox, Xeomin and Dysport are only FDA-approved to treat frown lines at this time, but we can expect to see some new uses of these products being investigated this year. Botox recently gained approval for migraines (in addition to its approval for excessive sweating), so your insurance may cover the injections if you meet certain criteria.


Sagging skin solutions
One of the latest weapons in the fight against slack skin is Ulthera. In the past, liposuction or necklift surgery was your only recourse, but with this new ultrasound treatment, you can tighten up with no downtime. It’s the first treatment of its kind that allows doctors to look below the skin’s surface before sending energy directly to where your skin needs tightening. As a result, you can see less sagging after two treatments (spaced four to six weeks apart) as old, slack collagen is replaced with new, stronger collagen.


Skincare focus: DNA
Skincare ingredients are targeting the cellular level, and the theory is that repairing damaged DNA can reverse signs of aging and restore skin to its youthful splendor. One of the first to do so—and have positive clinical results to back up their claims—was Remergent, which has since been acquired by the Estée Lauder companies. Today, the same ingredient used in Remergent can be found in Clinique Repairwear Laser Focus Wrinkle & UV Damage Corrector as well as Estée Lauder Advanced Night Repair Synchronized Recovery Complex.


Zap the fat
The sci-fi idea of using a laser to eliminate bulges of fat is now a reality. Last year saw the introduction a bevy of office-based devices using cold, laser, and other technologies to shrink fat—most of which have been disappointing. One ultrasound treatment that has been used abroad to shrink fat is LipoSonix. It is currently in FDA trials here in the U.S., but has been approved in Canada. Stay tuned. My advice: Save your money for now, and let’s see what the next year brings.


A new way to shop for sunscreen
Get ready for a new sunscreen label. There’s been buzz about this much-needed change for a few years now, but we hear it will become a reality in 2011. The new labels will still have SPF ratings for the product’s ability to shield the skin from UVB rays (although companies will no longer be allowed to use the rating “SPF 50+”) and there will be a new star rating system that rates a sunscreen’s protection from aging and cancer-causing UVA rays. The more stars a product has, the higher the UVA protection—and the labels may also state how long you can stay in the sun without burning.


We have 27 research trials going on at the Baumann Cosmetic and Research Institute right now, with many new technologies that I am not yet allowed to discuss. What I can tell you is that 2011 is poised to be an exciting year! I’ll reveal these new technologies and FDA approvals as soon as I’m able, and I hope your new year is off to a beautiful start!



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