The new Olay Regenerist Ads are great! We am so pleased that they are realistic. Maybe the trend of marketing hype and over promising is over and Olay is leading the charge. Have you seen this ad? They say “Not drastic, just fantastic.” Good job Olay! These ads are much better in our opinion than the ProX ads that state that ProX works as well as Renova and has the dermatologist’s signatures. Even though they compared ProX to Renova in a study, they used the lowest strength Renova. You KNOW we are a huge retinoid advocates, so we have nothing against ProX, we just feel it is not correct to say that ProX can work as well as a prescription when there are so many stronger prescription retinoids out there than the low strength Renova.
Anyway- thanks Olay for taking this step. Regenerist is such a great product that there is no need to inflate the claims. We have added all these ads to a cosmetic advertising collection we are amassing to demonstrate the change in claims that is occurring. We believe that those of you who visit this site and other beauty blogs have helped to steer the companies towards more realistic marketing. Thanks for your help in this “truth” campaign. We will keep pushing for truth in advertising!
The Skin Type Solutions Team
