Ok The new site is up. Based on your suggestions the official and FINAL web site address is www.skintypesolutions.com. Now that we have a plan and the site has been moved over you will be seeing many new updates. I am preparing for the paperback launch which is Jan 8th. Looks for ads on Oprah and Good Morning America. The excitement is building. I am still doing everything myself so I am so sorry that I am behind on the newsletters. We will discontinue the professional newsletter after the first year so I can concentrate on the consumer one. (I have so little time and so much to do). I will be hiring some people to help so all will get better. I really appreciate all of your help. Please help spread the word about the paperback. I have an idea- if you all buy it on the same day it is more likely to hit the bestsellers list. Will you all buy at least one copy on jan 8th? Please tell your friends too. It will really drive the numbers up if we all do it Jan 8th. The higher the numbers, the more publicity and the more visitors to this site. Thanks in advance! Will someone set up a forum with ideas of hwo to get the word out about Jan 8th? I learned form the hard back tht this is how it works. If everyone buys the same week it is better. I prmise to keep working to make the site better and keep it unbiased but I need your help.
On to other topics…have you seen this? I love it! It goes along with what I have been saying.
Pay a little, pay a lot — the wrinkles don’t care
POSTED: 0003 GMT (0803 HKT), December 12, 2006
NEW YORK (Reuters) — Spend a fortune on anti-wrinkle
creams? Don’t bother, said a U.S. study released
Tuesday.
Luxury-price products don’t work any better than
drugstore brands, according to the study by Consumer
Reports magazine, which ranked Olay Regenerist, priced
at about $19, as the most effective in reducing
wrinkles.
But none of these products made a significant
difference in the skin’s appearance.
Researchers found that after 12 weeks the top-rated
products smoothed out some fine lines and wrinkles,
but even the best performers reduced the average depth
of wrinkles by less than 10 percent, a change barely
visible to the naked eye.
“The tests revealed that, on average, these products
made little difference in the skin’s appearance and
there’s no correlation between price and
effectiveness,” a spokeswoman for the magazine said.
Americans spend over $1 billion a year on anti-wrinkle
creams.
Consumer Reports, published by nonprofit consumer
research group Consumer Union, chose a sample of
top-selling mass-market lines for its study. The
products were purchased in retail stores for between
$19 and $355. Each cream was tested by 17 to 23 women,
aged between 30 and 70.
The women were recruited and evaluated by a European
laboratory specializing in cosmetic testing.
The women used a test product on one side of their
face and the lab’s standard moisturizer on the other
side for comparison. A high-tech optical device was
used to detect changes in wrinkle depth and skin
roughness.
Results varied among the women, the study said.
Dr. Tina Alster, a dermatologic laser surgeon from
Georgetown University Medical Center in Washington,
D.C., and a member of the American Academy of
Dermatologists, said it was overly simplistic to
conclude from such a limited study that these products
did not work.
“People would love to believe that cheap products are
the same as the more expensive ones, and I may
pooh-pooh someone paying $500 for a cream, but I do
see the value of some of the luxury brands which are
science-based,” she said. “But it is a cautionary tale
that people should be looking at the ingredients
rather than just at the packaging.”
Despite the study’s findings, some women said they
would continue to use anti-wrinkle cream.
“I’ve never really believed these creams would stop
wrinkles, but they make me feel and smell good,” said
Amira Thoron, a 36-year-old New York teacher.
Have a great day!
Leslie Baumann MD
